Plastic packaging is under pressure
Across Europe and the UK, plastic packaging is becoming increasingly difficult to justify. Retailers, regulators and consumers are demanding alternatives that reduce environmental impact, without compromising product protection, efficiency or cost control.
- Increasing plastic taxes and EPR fees
- PPWR 2030 targets accelerating plastic reduction
- Retailer pressure for fibre-based alternatives
- Consumer distrust of plastic packaging
- Limited recyclability of many plastic formats
Why fibre is replacing plastic packaging
Fibre packaging has evolved rapidly. Advances in material science and manufacturing mean fibre can now meet the functional and aesthetic expectations once reserved for plastic. Fibre also aligns with sustainability goals and regulatory direction.
Plastic-free, renewable material
Strong shelf appeal
Positive consumer perception
Protective qualities
Recyclable in paper streams
Lower environmental impact
Biodegradable and compostable
Improved brand image
Performance Where It Matters...
Sustainability only works when packaging performs. Thermoformed moulded fibre is designed to deliver consistency, strength and compatibility across demanding production and logistics environments.
- Consistent geometry
- Stackable & de-stackable designs
- Top-seal and lidding compatible
- Designed for automation
- Engineered for specific applications
